Quinarc logo, round 7, and rename screens

RECOMMENDATION

My pick, with the reasons and the scores behind it.

Point Q A3, baseline tail, in Midnight

Reads as a Q best of the five: 8.5 out of 10, against 4 for round 6.
No map pin. The tail lies flat along the baseline and points sideways.
Holds up small. Best at 16 px, with hand-drawn pixel versions at 16 and 32 px.
Moves well. The widest range of the set in the loops below.
Bot mark: Visor Q A3 for the bot and character uses. At a true 16 px the face is tiny, so use plain A3 where the Q has to read at once.
Backup: Shift A. The most memorable in the blind test, but nobody saw a letter in it.

Watch-out: it can read as a roll of tape with the end pulled out, and one reviewer saw the tail as close to an underline. A slightly shorter tail is the next thing to try.

BRAND DESIGNER REVIEW · SCORES OUT OF 10

Mark	Reads as Q	Stands apart	Small sizes	Not a lookalike	Motion	Overall	What it reminded them of
Round 6 Point Q A	4	6.5	8	4	6.5	5.5	a rounded “a”, a speech bubble
Point Q A1	5.5	6.5	5	5	6.5	5.5	a sticker with a peeled corner
Point Q A2	8	5.5	5	4.5	6	6	a Q drifting toward a magnifier
Point Q A3	8.5	6	8.5	7	9	8	a friendly Q with a small foot
Visor Q A3	7	7.5	6.5	6	9.5	7.5	a robot head

BLIND CRITIC · GIVEN NO NAMES AND NO BRIEF

Mark	First impression	Letter it saw
Point Q A3	a roll of tape with the end pulled out, or a snail	Q
Point Q A1	a doughnut with a peeling corner	Q
Round 6 Point Q A	a tape measure, a padlock	a
Point Q A2	a magnifying glass	Q
Shift A	a ball cut in half	none

One reviewer each, so treat this as a guide, not a verdict. The blind critic found Shift A the most memorable.

THE MARKS

Each candidate as a full app icon, in Midnight. Click any one to see it larger.

RecommendedPoint Q A3Baseline tail. The recommendation.

Bot markVisor Q A3Bot and character mark. Secondary.

BackupShift AUnchanged from round 6. The backup.

Point Q A1Corner folds into a tail.

Point Q A2Wider diagonal tail.

Round 6 Point Q AShown for comparison only.

IN MOTION

The loops for marketing, both built on Point Q A3. They play on their own and repeat.

**Point Q A3 loop**The counter opens an eye, the tail points and the eye follows, a blink, then back to the plain mark. 3 seconds.

The bot meets the Q loop — **The bot meets the Q**A visor bot walks in, hops onto the Q, they look at each other, and it hops off. 4 seconds.

SAME LOOPS AS GIFS (FOR PLACES THAT CANNOT PLAY VIDEO)

The bot meets the Q, GIF — The bot meets the Q

SMALL SIZES

Each mark at a real 16 and 32 pixels, then enlarged so you can see the pixels. Only Point Q A3 and Visor Q A3 were drawn by hand at these sizes; the rest are scaled down.

Point Q A3Hand-drawn at 16 and 32 px

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Visor Q A3Redrawn for 16 and 32 px

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Shift AScaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Point Q A1Scaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Point Q A2Scaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Round 6 Point Q AScaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Point Q A3Hand-drawn at 16 and 32 px

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Visor Q A3Redrawn for 16 and 32 px

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Shift AScaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Point Q A1Scaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Point Q A2Scaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

Round 6 Point Q AScaled down

16 px, actual

32 px, actual

16 px, shown 8×

32 px, shown 4×

FIRST IMPRESSION TEST

The printable sheet for a quick people test. Show it to about five people, ask “What does this remind you of?”, and write down the first answer. The shapes have no names on purpose.

RENAME SCREENS

How build 28 looks with the new name, using Point Q A3 as a stand-in. Each screen has a small “Logo not final” badge and will update with whichever logo wins. Click any screen to see it full size.

IPHONE · DARK

1. App icon on the iPhoneIcon tile with the plain Quinarc label

Launch screen, dark — **2. Launch screen**Mark and Quinarc™ wordmark

Onboarding welcome, dark — **3. Onboarding welcome**New mark at the top

Pairing: Connect Your Mac, dark — **4. Pairing: Connect Your Mac**New code start QNRC-

Pairing: You’re connected, dark — **5. Pairing: You’re connected**“Quinarc is running” on the Mac row

Chat, dark — **6. Chat**Composer reads “Ask Quinarc”

Settings, About, dark — **7. Settings, About**Icon, name, version, “Rate Quinarc”

App Store listing header, dark — **8. App Store listing header**Quinarc™ in the store header

IPHONE · LIGHT

1. App icon on the iPhoneIcon tile with the plain Quinarc label

Launch screen, light — **2. Launch screen**Mark and Quinarc™ wordmark

Onboarding welcome, light — **3. Onboarding welcome**New mark at the top

Pairing: Connect Your Mac, light — **4. Pairing: Connect Your Mac**New code start QNRC-

Pairing: You’re connected, light — **5. Pairing: You’re connected**“Quinarc is running” on the Mac row

Chat, light — **6. Chat**Composer reads “Ask Quinarc”

Settings, About, light — **7. Settings, About**Icon, name, version, “Rate Quinarc”

App Store listing header, light — **8. App Store listing header**Quinarc™ in the store header

MAC · DARK

App window and Dock, dark — **1. App window and Dock**Dock tile and app menu name

Menu bar, dark — **2. Menu bar**One-colour Q in the menu bar

Pairing code window, dark — **3. Pairing code window**Code shown as QNRC-7K4Q

Website hero, dark — **4. Website hero**Quinarc™ in the hero

MAC · LIGHT

App window and Dock, light — **1. App window and Dock**Dock tile and app menu name

Menu bar, light — **2. Menu bar**One-colour Q in the menu bar

Pairing code window, light — **3. Pairing code window**Code shown as QNRC-7K4Q

Website hero, light — **4. Website hero**Quinarc™ in the hero

HOW THE NAME IS WRITTEN

The QUINARC trademark was filed on Oct 30 (class 9) and is pending.

MARKETING PLACES

Quinarc^™

App Store listing header
Website hero
Launch screen

A small, light ™. Have the lawyer confirm before launch.

INSIDE THE APP

Quinarc

Chat, settings, About and pairing
Menu bar, Dock and the icon label
Everyday messages and alerts

Never use ® while the application is pending.

DECISIONS FOR YOU

None of these are urgent.

Pick the logo

Point Q A3 is my recommendation. Ideally run the first impression sheet with about five people first, then choose. If the tape-roll read comes up again, I will try the shorter tail.

I recommend: Point Q A3, after a quick people test

Button colour: keep violet, or move to navy and gold?

The app buttons are still violet while the new icon is navy and gold. Keeping violet avoids reworking every screen before the logo is final; we can revisit once it is.

Violet nowNavy and gold

I recommend: keep violet for now

OK the new pairing code start

Pairing codes change from BRDG- to QNRC- (for example QNRC-7K4Q). The old start keeps working for a while so Macs and iPhones already paired stay connected.

I recommend: OK QNRC-

FULL BOARD, FOR REFERENCE

The complete round 7 board. Click to open it full size.

Quinarc logo, round 7, and rename screens Draft, not yet chosen

RECOMMENDATION

Point Q A3, baseline tail, in Midnight

BRAND DESIGNER REVIEW · SCORES OUT OF 10

BLIND CRITIC · GIVEN NO NAMES AND NO BRIEF

THE MARKS

IN MOTION

SAME LOOPS AS GIFS (FOR PLACES THAT CANNOT PLAY VIDEO)

SMALL SIZES

FIRST IMPRESSION TEST

RENAME SCREENS

IPHONE · DARK

IPHONE · LIGHT

MAC · DARK

MAC · LIGHT

HOW THE NAME IS WRITTEN

MARKETING PLACES

INSIDE THE APP

DECISIONS FOR YOU

Pick the logo

Button colour: keep violet, or move to navy and gold?

OK the new pairing code start

FULL BOARD, FOR REFERENCE

RENAME SCREENS CONTACT SHEET